20 March 2008

On the Web, Signs of a Click Recession

Google has been in the new a lot recently, first of all:

http://online.wsj.com/article/SB120406885089594779.html

The Wall Street Journal reports that "Internet advertising may be showing itself more vulnerable to a consumer slowdown than many in the industry had hoped". This is based on a new report from comScore, a research company - their report was not available, at least without a fee.

ComScore reports a "7% decline in the number of times U.S. consumers clicked on ads appearing alongside Google's search results in January compared with December; clicks were 0.3% lower compared with January 2007. That follows a 7% decline from November to December." Others, including Google, see these numbers as being very way to negative. Regardless, the Google stock price was reported in the same article as "trading 38% lower than its 52-week intraday high".


Other recent articles:

Google Closes DoubleClick Deal After EU Approves
online.wsj.com/article/SB120524277833327159.html

Google to Unveil A New Ad Service For Web Publishers
online.wsj.com/article/SB120537498814032575.html

Pleasing Google's Tech-Savvy Staff
online.wsj.com/article/SB120578961450043169.html

Weekly Recommender Log

This week I continue my exploration of the iGoogle Recommendations Tab. And still it puzzles me.

I am told that the 6 categories of recommendations on this page - all in their own little content boxes - are updated every day, that's right, every day. This sounds strange to me. Google has built a huge company by tossing out recommendations right and left. What could they possibly be doing that takes a day? I am not all that impatient, it's just that this seems so much different than their normal business practice.

And then there is the almost total lack of recommendations. That's a little strong but I only have recommendations in one of the six boxes. And, one of the boxes continually shows an error message.

So, I am left with one of six to work with. It is the Recommended Pages box. In it I find a link and heading for 50 recommended pages, each with a opportunity to vote the link up or down. As a whole, it is a pretty lame list. I don't see how more than a handful could have been based on my search history or my iGoogle profile.

But, in the interest of forwarding the technology, I dutifully click though all 50 recommendations and give them a thumbs up or down (mostly down unless it matches some part of my online persona).

I can't wait to see what the next round brings my way. Let's hope that it won't recommend anymore weather sites for Dayton Ohio.