20 March 2008

On the Web, Signs of a Click Recession

Google has been in the new a lot recently, first of all:

http://online.wsj.com/article/SB120406885089594779.html

The Wall Street Journal reports that "Internet advertising may be showing itself more vulnerable to a consumer slowdown than many in the industry had hoped". This is based on a new report from comScore, a research company - their report was not available, at least without a fee.

ComScore reports a "7% decline in the number of times U.S. consumers clicked on ads appearing alongside Google's search results in January compared with December; clicks were 0.3% lower compared with January 2007. That follows a 7% decline from November to December." Others, including Google, see these numbers as being very way to negative. Regardless, the Google stock price was reported in the same article as "trading 38% lower than its 52-week intraday high".


Other recent articles:

Google Closes DoubleClick Deal After EU Approves
online.wsj.com/article/SB120524277833327159.html

Google to Unveil A New Ad Service For Web Publishers
online.wsj.com/article/SB120537498814032575.html

Pleasing Google's Tech-Savvy Staff
online.wsj.com/article/SB120578961450043169.html

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